Wonga terminates sponsorship deal with Blackpool FC | Payday loans


Payday loan company Wonga has announced that it will not be renewing its sponsorship of Blackpool FC when the deal ends at the end of the season.

The controversial short-term lender began sponsoring the club in 2010 under a two-year deal and announced it was renewing the deal in 2011.

The deal did not spark as many protests as a similar sponsorship from Newcastle FC, leading player Papiss Cissé to refuse to wear the club’s jersey, but upset some fans upon his initial signing.

The lender, which was forced in 2014 to cancel loans worth £ 220million given to customers who could not afford to repay them, said the move was part of a review of its marketing activities. A spokesperson said: “With the end of our existing deal, now is a good time to close our relationship. We wish Blackpool FC and its supporters the best for the future.

In 2014, Wonga’s new president, Andy Haste, announced immediate changes to the company’s advertising strategy, killing the Wonga puppets that were regularly shown on prime-time television. In November, Wonga announced that she would be removing her name from the children’s replica kit sold by Newcastle United, but not until the 2016-17 season.

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