Moomin Characters Launches Tove Jansson Website and Live Event – Licensing.biz


Moomin Characters Ltd has launched a brand new website that celebrates the life and work of Moomin’s multi-talented creator and artist Tove Jansson.

Presented in the style of an immersive exhibit, the new website gives fans and newcomers to Jansson’s work the opportunity to understand how closely his life and creative output were intertwined, showcasing them side by side.

Visitors will be able to gain a new insight into Jansson’s creations as they learn about what went on in her life as she worked on the books, comics, paintings and illustrations for which she is so loved. They will be able to explore her childhood home in the studio of a bohemian artist, delve into the details of her rich oil paintings and experience the struggle of a multitalented artist trying to satisfy both her inner curiosity. and the demands of an ever-changing world. global audience.

Pictures, videos and text will bring Jansson’s personal story to life, from the influence of WWII to falling in love with a woman at a time when it was still illegal to be gay in Finland. .

To celebrate the launch of this unique new showcase of Jansson’s work, Moomin Characters Ltd is hosting the world premiere online screening of the film “Tove and Tooti in Europe” on December 9th at 3pm GMT.

This rarely seen film uses footage shot with an 8mm cine camera by Tove Jansson and his longtime partner, graphic designer Tuulikki Pietilä, known as Tooti, ​​as they documented their journeys through the Europe. The images date from 1972 to 1993 and include scenes from Paris, Venice, London, Madrid, Dublin, Iceland and Corsica.

Another 8mm Cine Camera documentary shot by Tove and Tuulikki, titled “Haru, Island of the Solitary”, was recently screened in a similar fashion to celebrate Moomin Characters Ltd which raised over a million euros with its # campaign OURSEA to help save the Baltic Sea. The live broadcast drew in thousands of Tove Jansson fans from all over the world, demonstrating the huge appetite of fans to view these archive footage and learn more about his life.

Sophia Jansson, Creative Director at Moomin Characters and niece of Tove Jansson, said: “With this website, we wanted to create the richest and most comprehensive digital gallery and online resource that exists for all artists in the world. whole world. We hope this will be the brightest introduction to Tove’s work for newcomers, and that there will also be something new to discover even for the most committed fans. As Tove’s niece, it is very moving for me to see her life and work presented in such a beautiful way and now accessible to people all over the world.

The website www.tovejansson.com will be launched on December 3, 2021. It is currently available in English, Swedish and Finnish. More content will be released over time, with more material to come about the people and places that were important to Tove Jansson. Finally, visitors will be able to step inside the Moominhouse, discover lovers who have become longtime friends and important artistic collaborators, and a family who have supported Tove in his daring and uncompromising approach to life and art.

To participate in the global screening of “Tove and Tooti in Europe” on Thursday, December 9, please register through the Eventbrite page.


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