Let’s Go: Inside London’s Last Concert Hall | Live
HERE at Outernet launched as a weekend live venue with a club show by DJ Annie Mac.
music week took part in a guided tour of the 2,000 capacity underground venue in London’s Denmark Street, part of the £1 billion retail, hospitality and entertainment development .
In the latest issue of music week, Outernet bosses are opening up about ambitions for the multi-room entertainment complex, which also includes The Lower Third. The former 12 Bar on Denmark Street has been redeveloped into a brand new hybrid performance space and cocktail bar.
Neighborhood attendance is estimated at 400,000 per day, representing a major opportunity for the music industry. As well as the ability to stream performances on giant screens above ground in the Now building, there are also street-level direct sales options.
“I see a lot of agents, promoters and managers really thinking outside the box,” said Karrie Goldberg, co-founder alongside Robert Butters of joint venture operating partner Green Light Development. “We have a merchandise shop in Denmark Street, so every artist who enters has the opportunity to take space in the merchandise shop before and after the event. We also set up Denmark Street Radio, so we have several ways to support them before, during and after the show.
The HERE at Outernet room includes a semi-permanent stage to allow artists to choose the setup, a high-end d&b audiotechnik sound system and a bespoke AV control booth that steps down from the mezzanine and does not affect sightlines .
“We scoured the space trying to understand the pain points of traditional venues for customers and for artists,” Goldberg said. “We’ve built massive bars – much bigger than you’d need for capacity – in the hopes that there will be less waiting time for drinks and a lot more toilets than needed.
“On the artists’ side, there is a completely separate private entrance and an elevator leading to the green room with connected production areas. So that was our idea, how to make the experience of the artist the best possible and the experience of the patron? »
Many passing managers say the artists play their best sets in these venues
While Goldberg acknowledged that the dance music world “is in love with a four-story venue like this,” she pointed out that HERE at Outernet is a flexible music space.
“It had to be the best in entertainment and support a very wide spectrum,” she said.
HERE to Outernet performances later this fall including Meduza (October 22), Alfie Templeman (October 31), Ride (November 5), Gang Of Youths (November 9-10), Miraa May (November 16) and two concerts sold out for Sam Ryder (November 23-24).
Goldberg hailed the opportunity for Outernet London to make a global impact.
“It’s great for venues our size, a lot of managers who come through say the artists play their best sets at those venues,” she said. “But now you can stream worldwide and have access to massive audiences while generating revenue that way.”
The launch of Outernet coincided with the recent arrival of the Elizabeth Line, which transformed journeys into Tottenham Court Road. Trains run under the soundproof site on noise-dampening rubber tracks.
“The great artists who came to the sites said, ‘How can we help you? The music needs to come back to central London and back to Denmark Street,” Goldberg said. “To have the ability to do that here, where it’s so central, changes the landscape for them and for us.”
Subscribers can read our Outernet London feature, including Outernet Global CEO Philip O’Ferrall.
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