Hobolite launches cutting-edge lighting solutions for the creative market

SOUTHINGTON, Conn.–(BUSINESS WIRE)–Hobolitethe company that creates classic style lighting solutions for creative professionals, announces its launch in the US market with a suite of lighting products that combine artistic thinking and industrial design.

Hobolite launches with three continuous LED light kits that combine portability and performance with a design reminiscent of “Old Hollywood”. Suitable for all photographers, videographers and content creators, the products will be available from September exclusively through Hobolite’s Kickstarter campaign for 30 days, then immediately after on Hobolite.com.

According to 2022 State of the Photography Industry Report, 89% of photographers, hobbyists and industry professionals expect to be busier or flat after the COVID downturn. Leading market sectors include portraiture, landscape and wedding, followed by fine art, sports, documentary and advertising.

“Hobolite is more than just creating a new lighting tool. It was created with the aim of connecting with artists and helping them do their work more easily,” says Helena Bian, founder of Hobolite. “Art is meant to be everywhere, and these lights combine both art and function.”

Created for artists, by artists, Hobolite’s three continuous lighting solutions – the Mini, Avant and Pro – combine classic style with modern performance. Hobolites are designed to work separately or together as an intelligent, cohesive system.

The 20W Mini is a sleek micro studio in the palm of your hand, perfect for content creators capturing their next viral TikTok or Instagram. The 100W Avant is portable, fits easily in a bag, and packs enough power for any photo shoot. The 300W Pro features a standard Bowen mount Fresnel lens that will perfectly illuminate any commercial photo or film shoot.

Each Hobolite is fitted with leatherette side panels over the aircraft-grade aluminum body. This attention to detail provides a unique style that connects to the personal brand of the photographer, videographer or content creator on the go.

Additional high-end features include hand-selected bi-color COBs with constant color temperature from 2700 Kelvin to 6500 Kelvin on all three models, full dimming control, HD LCD display for easy reading in all lighting conditions lighting and fan control.

“As a team of artists ourselves, we are dedicated to creativity, storytelling, engineering and design. We know from experience the negative effect of inadequate lighting on the quality of the image, artistry and creativity. That’s why our mission is to create lighting solutions that are not just tools, but part of the whole creative process,” says Michael Miceli, Vice President, Hobolite US “We believe we have a differentiator in our Hobolite product line that will amplify the user’s inspiration and technical prowess.”

Creatives and artists can get exclusive access to Hobolites through the company’s Kickstarter campaign starting in September.

For more information or to sign up for email updates on the Kickstarter campaign, visit www.hobolite.com.

About Hobolite

Hobolite is the brainchild of AEC, a company committed to developing portable LED lights and other productivity tools through innovation since 2000. Our mission is to create lighting that is as functional as it is beautiful. Our lights are not just tools, but an expression of the artists who use them. Designed for the artist on the go, the lights are designed to work together as a cohesive smart system to reduce the burden of packing multiple tools and accessories when life, art, and work take you out of the studio. For more information, visit www.hobolite.com.

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