Alphonse Mucha Fox-Land Jamaica Rum (1897) poster fetches $96,000 at Poster Auctions Int’l, July 12

Alphonse Mucha, Fox-Land Jamaica Rum, 1897. ($96,000)
International Poster Auctions, Inc.

New York, NY – Poster Auctions International’s (PAI) second sale of the year on July 12 closed at $2,487,120. The LXXXVII Rare Poster Auction has seen a continued craze for rare and previously unseen lithographs from the Art Nouveau and Art Deco eras.

Jack Rennert, President of PAI, said, “I am always delighted with the enthusiasm shown by our shippers and bidders, especially in this time of global instability. It’s always hard to predict how our sales will turn out, but time and time again, our poster-loving friends help us break previous sales records and prove that the poster is as powerful a medium as ever.

A number of designs sparked a wave of bidding, resulting in sales well above estimated prices. These include the extremely rare AC of Marcello Dudovich. 1925 Michelin, which sold for $26,400 (est. $17,000-$20,000); Geo Ham’s 1966 Monaco Grand Prix, who won $38,400 (est. $17,000-$20,000); and the anonymous ca. 1895 Gladiator of Cycles, who broke previous sales records for a total of $50,400 (est. $30,000 to $40,000). 1898 by James Ensor Salon des Cent / James Ensor Exhibition also greatly exceeded previous sales with a final gain of $16,800 (est. $7,000-$9,000). Collectors also clamored to win the Anonymous 1906 Buffalo Bill’s Wild West / I’m Coming– not seen at auction since 1987 – leading to a sale of $26,400 (est. $8,000-$10,000); likewise, the anonymous Wild West image of ca. 1894, An American, sold for $9,600 (est. $6,000-$7,000).

All prices quoted include buyer’s premium.

Iconic image of the Belle Époque, 1891 by Pierre Bonnard France-Champagne inspired passionate bidding for a gain of $48,000 – a new sales record (estimated between $25,000 and $30,000). Other key Art Nouveau works include the ca. 1894 Folies-Bergère / La Loïe Fuller, who inspired by fervent bidding for a sale of $7,200 (est. $3,500 to $4,000), and Lucien Métivet’s 1894 Eugénie Buffet / A la Cigale: Model, who sold for $13,200 (est. $6,000-$8,000). And Drian’s original painting, Golfer, recovered $9,000 (est. $3,000-$4,000).

Walter Schnackenberg, Odeon Casino, 1911. ($19,200)
International Poster Auctions, Inc.

Collectors continued to show their passion for the works of Alphonse Mucha, achieving several new record sales. Its Incredibly Rare 1897 Fox-Land Jamaica Rum—one of only two copies – sold for $96,000 (est. $80,000-$100,000). Poster lovers were vying for a spectacular copy of his 1896 The Lady of the Camellias, leading to a record sale of $84,000 (est. $30,000-$35,000). Another new high sale went to his decorative panels from 1898 Arts, which went for $90,000 (est. $45,000-$55,000). The top seller at this auction was Mucha’s 1902 set, Precious stones, which were claimed for $168,000; another quartet of decorative panels from 1902, The stars, went for $102,0000. Other notable sales include his 1896 Champagne Ruinart, who sold for $24,000 (est. $14,000-$17,000); the 1897 fruit and flowers, income $50,000 (estimated between $30,000 and $35,000); and his 1898 Waverley Cycles, which was claimed for $26,400 (estimated between $17,000 and $20,000). Even a biscuit tin was not immune to Mucha fever: its Ages of Man / Russian Cookies won $9,600 (est. $2,500 to $3,000).

Other Art Nouveau best sellers include 1907 by Leopoldo Metlicovitz Mostra del Ciclo e dell’Automobile / Milano, which sold for $33,600 (est. $25,000-$30,000); Ca by Adolpho Hohenstein. 1905 Fiammiferi Senza Fosforo, in the smaller format, earning $4,320 (est. $2,500-$3,000); 1908 by Ludwig Hohlwein Kehl / PKZ confection sold for $24,000 (est. $20,000-$25,000); 1911 by Walter Schnackenberg Casino Odeon went for $19,200 (est. $12,000-$15,000); and

The unpublished 1920 of Jean d’Ylen enlightening woman sold for $7,200 (est. $5,000-$6,000). An Eternal Favourite, 1896 by Privat Livemont Absinthe Robette inspired active auctions for a gain of $26,400 (est. $20,000-$25,000).

Sales were also enthusiastic for Jules Chéret – all 25 works on offer were sold. Notable sales include the rare 1880 Folies-Bergère / Miss Lala, which fetched an impressive $7,200 (est. $1,200-$1,500). Three paintings also performed well at auction, with two selling for $18,000 each and one selling for $14,400.

Jules Chéret, Folies-Bergère / Miss Lala, 1880. ($7,200)
International Poster Auctions, Inc.

Montmartre master Henri de Toulouse-Lautrec also enjoyed several high sales. The rarest state of its 1896 Hall of the Hundred—one of 50 prints, before the letters and hand-signed—sold for $66,000 (est. $60,000-$70,000). Powerful sound 1894 Eldorado / Aristide Bruant was won for $84,000 (est. $80,000 – $100,000), and a pencil study from 1896, They: Study for Woman in Bed / At the Petit Lever sold for $52,800 (est. $50,000-$60,000).

Another poster master, Leonetto Cappiello, saw the continued passion of buyers. His best auctions include the 1901 La Caisse Simon / Exquisite Oysters, which was secured for $10,200 (est. $7,000-$9,000); sound 1902 Mixed sold for $5,520 (estimated between $4,000 and $5,000); the charming 1927 Pleasant went for $7,800 (est. $6,000-$7,000); sound 1925 Contractto has been sold for $4,560 (est. $3,000-$4,000); and its original model, wine, sold for $31,200 (est. $30,000-$40,000).

Art Deco posters also have their place in the limelight. Notable sales from this era include ca. 1914 mercedes, who won a payout of $31,200 (est. $30,000 – $40,000); 1927 by Maurice Lauro Trouville sold for $10,800 (est. $10,000-$12,000); The Dynamic 1934 by Carla Albini Esposizione Aeronautica Italiania capped at $4,080 (est. $1,700 to $2,000); by Jean Droit Paris-1924 / Olympic Games was won for $7,200 (est. $6,000-$8,000); 1931 by Hermann Keimel Muenchner Plakat Kunst thrilled poster-goers with a cash prize of $6,600 (est. $2,500-$3,000). And the cover of this auction, An east coast tonic, by Jean Droit, sold for $10,200 (est. $5,000-$6,000).

Poster Auctions International’s next rare poster auction will take place in New York on November 13, 2022. Submissions are being accepted until August 15. Poster Auctions International is located at 26 W. 17th Street, New York, NY 10011. PAI can be contacted by telephone. at 212-787-4000, or by email at [email protected] To learn more about PAI, visit

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