A sneak peek at the new Myseum of Toronto interactive exhibit that talks about the love of Hogtown

A sneak peek at the new Myseum of Toronto interactive exhibit that talks about the love of Hogtown

Myseum, the once traveling “museum without walls” that hosted pop-up exhibits in the Greater Toronto Area, now has a permanent address. The inaugural installation, 36 questions that lead to love TO, in its new brick-and-mortar space invites visitors to explore the ups, downs and misfortunes of city life. It was created in collaboration with the designers at Elsonstudio and will last until October 2022. Here is a glimpse of the interior.


Formerly a pewter lithograph factory, Myseum’s 1,400 square foot space is located at 401 Richmond, the downtown arts and culture hub. When not using the venue for exhibitions, the organization plans to hold conferences, book clubs, classes and art exhibitions there:

Exposure is a riff on the viral New York Times’the item,”The 36 questions that lead to lovewhich was itself based on a study by American psychologist Arthur Arun. Guests travel through six interactive stations and answer six questions at each stop:

The first station features a graphic of historical moments, iconic landmarks, and signature wildlife (what’s up, raccoons). Visitors anonymously answer multiple-choice questions using iPads, such as “Which food best represents Toronto?” » News Feed-a quiz to understand how they compare to other respondents:

Entrants can fill in the blanks on this gradient vinyl mural with their favorite local landmarks and colloquialisms:

Large foam hearts sit at, well, the heart of Station 3, where attendees answer the questions: “Name one thing that makes Toronto unique?” “Why should Toronto be famous? – piercing the hanging tickers with arrows bearing their answers:

“What is your favorite building in Toronto? “Where in town don’t you feel welcome?” The answers take the form of flags pinned to a map of the city:

Hidden in these plush, fringed cabins, participants call a number and record answers to questions – “What are the things you’ve dreamed of doing in town?”, say – or listen to other answers:

This chandelier, printed with Toronto postal codes, was created by the Myseum team in conjunction with Anex custom builders. A series of cascading envelopes will be hung in the shade and filled with missives to the city:

Soft ticket or poison pen? At the last station, Torontonians decide whether their city deserves a love letter or a hate mail:

Comments are closed.